Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dreams come true, especially with Social Media, as you have a low-cost marketing tool that can reach a large audience. An Internet marketing strategy simply means using the Internet to leverage your marketing strategy to grow your business. An Internet marketing strategy requires you to commit to developing your digital presence and expanding your reach. The first step is to learn about online marketing and how to measure results. If you know where your qualified prospects are located, and how they are affected by your efforts, you are able to determine if you are reaching your target market.
The Digital Marketing course will provide learners with a great set of skills to market their business online. The course covers many topics related to Internet marketing, such as how to create a marketing plan, extend influence, e-mail marketing, search engine optimization, and online advertising.
Learning is more likely to be easy and rapid when learners are given clear objectives. By the end of this course, participants will be able to:
Know how to conduct market research
Develop a workable internet marketing campaign
Recognise your target market
Understand your brand
Grasp SEO and website characteristics
Find and capture leads
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Frequently Asked Questions
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